This portfolio features real projects in Meta Ads, Google Ads, and creative graphic design. It reflects my experience as a freelance digital marketer in Kottakkal, with a focus on understanding business goals and creating campaigns that increase leads, visibility, and engagement.
Selected Work
google ads
This project demonstrates the effective implementation of a Google Ads campaign designed to drive targeted traffic and improve brand visibility. The campaign generated 813 clicks and 13.8K impressions, with an average CPC of ₹12.01, resulting in a total ad spend of ₹9.77K. Performance analysis shows strong engagement from mobile users, well-optimized keyword targeting, and effective ad scheduling during peak activity hours. Geographic insights reveal higher interaction from Kerala, particularly Kochi, while search term analysis indicates strong user intent for digital marketing courses. Overall, the campaign highlights cost-efficient management, increased engagement, and measurable performance outcomes within a short period.
meta ads
This advertising campaign successfully generated a total reach of 129,494, delivering results with a cost-effective cost per result of ₹6.52 and a total advertising spend of ₹844.56. The campaign performance showed steady reach growth during high-engagement days, reflecting efficient ad distribution, optimized targeting, and strong audience engagement.
Audience insights indicate that the campaign performed best among the 18–24 age group, followed by users aged 25–34. Male audiences contributed 79% of the total results, achieving a lower cost per result of ₹96.91, while female audiences recorded a higher cost per result of ₹247.27. Interaction from other age segments remained comparatively low.
Overall, the campaign highlights effective audience segmentation, strong reach performance, and strategic budget optimization, particularly among younger male demographics, resulting in improved campaign efficiency and measurable marketing outcomes.
